MANCHESTER BUSINESS SCHOOL (PART-TIME) GLOBAL MBA
Workshop Taster: Marketing
英国曼彻斯特商学院在职GLOBAL MBA课程试听会--市场营销
您想体验经典的英式教学氛围吗?您想领略国际一流教授的卓越风姿吗?您想亲身感受英国曼彻斯特商学院Global MBA的课堂吗?英国百年名校曼彻斯特商学院中国中心诚邀您参与7月26日在职Global MBA开放课堂, 届时,英国曼彻斯特商学院DBA(工商管理博士项目,获Financial Times全球排名第一)项目主任、英国曼彻斯特商学院教授姜志卿(韩国)将带给您一场完美的课堂体验之旅。
在线报名:
Professor Jikyeong Kang
姜志卿教授
Professor of Marketing and Director of Postgraduate Centre,
Director of DBA Programme, Manchester Business School
PhD from the University of Minnesota, USA
英国曼彻斯特商学院市场营销学教授、研究生中心主任、DBA项目主任
美国明尼苏达大学博士
姜志卿教授长期从事细分市场,客户满意度与忠诚度、品牌衍生营销策略等领域的研究。同时,专注于研究文化效果、种族差异在市场中的影响及对消费者行为的涵化作用。
姜教授担任世界机构与组织的市场顾问与研究专家,长期活跃于在世界营销舞台。2005年因其在公共事业的卓著贡献被英国政府授予“亚洲杰出女性”奖,同时,姜教授在欧美地区业界因为在市场营销领域的突出贡献屡获殊荣,著作刊登于各大国际知名营销类刊物,如《市场心理学》、《世界营销》、《市场服务》、《广告研究》、《广告热点研究》、《国际商业与管理》、《小型商业管理》、《个人营销与管理》等。
Professor Kang is a recipient of many research grants, and a
consultant to many organisations. She also received several national and
international awards for her research and actively publishes her work in
various academic research journals. Professor Kang received her BSc from
Hanyang University in Seoul, Korea; her MSc from Colorado State University, USA
and a PhD from the University of Minnesota, USA.
Event Details |
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Time & Date |
6:30pm-8:30pm,
Thursday, 26 July, 2012 |
Venue |
Rm628, No. 1376 West Nanjing Road,
Shanghai 上海市南京西路1376号上海商城628室(曼彻斯特商学院中国中心) |
Language |
English
|
Admission |
Free
(RSVP required) |
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About MBS
Manchester Business School’s MBA program is
ranked 5th in the world, based on return on investment, by the
respected business title Forbes. Manchester Business School’s DBA program was
ranked No. 1 by the Financial Times. MBS is one of the world’s top 30
institutions that receive triple accreditations (EQUIS, AACSB and AMBA). The
Manchester Method is an innovative and practical ap-proach for on-the-job
professionals around the world to learn and excel to be future leaders.
l MBA Program ranked No. 5 globally
in ROI by Forbes 2011
l DBA Program ranked No. 1 globally
by Financial Times 2011
l 4,000 executive students from over
100 countries plus renowned international academics
l Triple accredited by AMBA, AACSB
and EQUIS
l Global footprint: 7 MBS Executive
Centres to attend workshops - SHANGHAI, Manchester, Dubai, Singapore, Hong
Kong, Brazil and Miami.
l 100% English language,
international students and faculty
l Dedicated global careers service to help enhance your career
For more information, Please contact 021-52301885