China EMBA Market Analysis 2008-10-28 23:35:19

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China EMBA Market Analysis
has years of expertise in media relations particularly in international executive education institutions. Ying has worked with global and Chinese media organisations and, for several years, led the media relations efforts of CEIBS.

Ying Zhao

Publisher, WhichMBA.net Managing Editor, The China MBA Review

There are around 50 EMBA programmes in Mainland China, graduating about 7000 alumni every year.90% of these  EMBA students are enrolling in Chinese EMBA programmes (including classes taught in English than translated in Chinese, simultaneous or sequential) and only 10% are in English.Therefore, English-language EMBA programmes are playing in a niche market in Mainland China.

        Whichmba.net got a lot phone calls from executives to consult on which EMBA programme should be applying. To tackle this question, we should start from a big picture.

        The major providers of English-language EMBA programmes in China (including Mainland and Hong Kong) can be divided into two groups:


1. To target expatriate segment.

        HKUST-Kellogg EMBA, Tsinghua-INSEAD Dual Degree EMBA, USC Marshall-Shanghai Jiaotong GEMBA, Richard Ivey School of Business Hong Kong EMBA are recruiting executives in multinational headquarters and expatriates in Asia market. They provide students cross border experience and encourage mutual understanding beyond cultures. Since 2008, Hong Kong University-Columbia-LBS EMBA-Global is also entering into this sector to compete while CEIBS-IESE Global EMBA enters in 2015.


2. To target Chinese managers with international responsibility.

       One example is the Washington University in St. Louis, Olin Business School, which has run a joint venture EMBA programme with Fudan University since 2002. Wash U-Fudan EMBA supplied about 50 students per year who are able to run Chinese company in a global context and to run a multinational firm in China market. It was ranked No.7 worldwide by Financial Times EMBA ranking.CEIBS Global EMBA could be grouped into this sector. CEIBS Global EMBA has trained hundreds of E-level executives for China in the past 20 years. However, students who consider applying for CEIBS are willing to enroll in its Chinese language EMBA Class for better networking in Chinese local society.

       Here to summarize some market trends of English-language EMBA programmes in 2015.


Globalization


1.To fly professors, to fly students  and to fly classroom


        A typical example isEMBA-Global Asia Programme launched by London Business School, Columbia Business School and Hong Kong University Business School. It delivers classes in London, New York, Hong Kong and Shanghai. Another case is Spain Barcelona based IESE and its partner CEIBS in China. Students of CEIBS-IESE Global EMBA fly from home to different destinations to take their classes and to visit companies. They learn more about local environment and business culture from study trips, meanwhile keeping contacting with one another through online activities.

2. Global campus


         Quite a few leading business school set up satellite campuses in other continents. France based INSEAD established Singapore campus to catch up opportunities in Asia developing economies. Students also got chance to move from one campus to another. Canada based Richard Ivey is also setting up Asia campus in Hong Kong to deliver its Asia EMBA Manchester Business School in UK has set up 6 centres outside UK to deliver its Global MBA and EMBA classes.


3. Joint programmes

        HKUST works with Kellogg to launch its KH EMBA. INSEAD together with Tsinghua launch dual degree EMBA to meet the needs from global market. With 50/50 resource input from Tsinghua and from INSEAD, the dual degree EMBA deepens expatriates’ exposure in China with more Chinese case discussion and business culture orientation.


4. Localization of Curriculum


        To tackle the challenge from Chinese managers and executives who are pursuing not only global knowledge but also local expertise, some EMBA programmes launched at least 2-3 extra curriculum which are about Chinese history, culture and economy.Washington-Fudan EMBA programmeis inviting faculty from Fudan University to deliver those extra electives.


Shanghai starts to be a major playground


        The market is quite competitive in major cities such as Shanghai.
        The market size of English-language EMBA in China is growing remarkably slow from 2002 to 2015. Since 2010, this market started to compete in an even more competitive market with more and better part-time English speaking MBA programmes launched in the market.
        "The number of students enrolled in English-language based EMBA programs aimed at meeting China's talent shortage is growing remarkably slowly."Said by Mr. John Van Fleet, Executive Director of
USC Marshall School of Business-SJTU Global EMBA.

        "Our estimate is that since the China Ministry of Education began authorizing Sino-Foreign joint EMBA ventures in 2002, total enrolments have been growing by 6% to 7% per year, approximately 1/3 as fast as total employment in foreign invested companies has grown over the same period. Total enrolments in five leading English-language EMBA programs in Shanghai that we track has reached only 230 per year, which is less than the annual enrolment at any one of several Chinese-language based programs in Shanghai."



English-Language EMBA Program Price List 2015 Spring Admission 


(1USD=6.1RMB )
Tuition fee         Programme Name

    964000       Kellogg-HKUST EMBA

    930000      Guanghua-Kellogg EMBA
    924000      EMBA-Global Asia Programme (HKU) 
    624000      Richard Ivey School of Business Hong Kong EMBA
    620000      Tsinghua - Insead Dual Degree EMBA

    620000      USC-Shanghai Jiao Tong GEMBA

    600000      Washington University-Fudan University EMBA
    588000      CEIBS Global EMBA

    580000      HEC EMBA China

    473800      The Global EMBA of Manchester Business School

    455000      University of Maryland, Robert H. Smith School of Business EMBA

    420000      Tongji-Mannheim EMBA Dual Degree 

    391000      ESCP-Tongji EMBA
    380000      Sun Yat Sen University Lingnan College - Minnisoda University Karlson CHEMBA


Shanghai Area

USC-Shanghai Jiao Tong GEMBA
Washington University-Fudan University EMBA
CEIBS EMBA(International track)
Tongji-Mannheim EMBA Dual Degree

Manchester Global EMBA

CEIBS-IESE Global EMBA


Hong Kong, Shenzhen and Guangzhou Area

Kellogg-HKUST EMBA
Richard Ivey School of Business Hong Kong EMBA  
Sun Yat Sen University Lingnan College - Minnisoda University Karlson CHEMBA
The Chinese University of Hong Kong EMBA

Chicago Booth School of Business EMBA(Asia)


Beijing Area

Tsinghua - Insead Dual Degree EMBA
University of Maryland, Robert H. Smith School of Business EMBA


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WhichMBA.net is a cross media platform publishing business school guide books and magazines to give advice for potential candidates. Affiliated professional website www.whichmba.net is providing online search and comparison of programme information. Students, who want to catch up market trend and to choose a right programme from overseas providers or local players, use our online service.



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