Global experience sets programme apart 2006-10-11 18:58:48

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Global experience sets program apart

Rachel Yan

2006-09-14

THERE is no denying the importance of the Chinese economy. The favorable outlook for the financial viability of investing in the country has proven attractive to international business schools to bring their Master of Business Administration students here.

The IESE Business School, one of the world's top-10 business schools, is among those attracted to China.

The Barcelona-based institute, the graduate business school of the University of Navarra, Spain, sends a class of international business leaders to Shanghai for two weeks each year as one of its Global Executive MBA program destinations.

It also sends its students to Barcelona, Madrid and Silicon Valley.

High-level executives undertake two weeks of spot course sessions at each of the four destinations during their 16 months of MBA study.

Ling Tee, the IESE Global Executive MBA associate director, said Shanghai is a key area in that it is representative of an emerging market. It was also different from mature Western economies in Europe.

It was more like the innovation and entrepreneurship environment that Silicon Valley, California's famed high-tech center, embraces.

"Helping our students get into the Chinese business climate faster is sure to benefit them as professionals because individuals with both China and international business knowledge will be in high demand in the future business world," Ling said.

Launched in 2001, the program's two-week stay in the city involves classroom sessions on the political and economical environment in China, cross-culture management, as well as group visits to local business enterprises such as Volkswagen and Carrefour.

Professors from both IESE and its local partner, China Europe International Business School, join forces to share their insight on opportunities China has to offer and more importantly, how international companies can best take advantage of them.

Busisa Moyo, managing director of the Zimbabwe-based United Refineries Ltd, one of the latest batch of 30 visiting students to the city, said he found the Shanghai trip extremely meaningful.

"The business environment here is different from the old Western model, but it is more relevant to that of my country," he said. "I can learn from the business model here and take it back to be applied in my own company."

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