THE
Consistent with this strategic orientation, three years ago Marshall launched a new and highly innovative Global Executive MBA (GEMBA) program in Shanghai. Its partner in this venture is the outstanding Antai College of Economics and Management at
It is designed and taught in special ways that prepare current managers for future senior leadership positions and successful careers. Highlighted below are five key features of the GEMBA program, which makes it very different from other EMBA programs in Asia.
First, GEMBA is modeled after the same top-10 ranked USC EMBA program in
Second, like its
Third, the program is scheduled conveniently so that managers can fly in from around Asia. It meets over 20 months with 10 five-day modules.
Fourth, the curriculum is structured into themes that integrate disciplines, such as management with operations. Managers today face complex issues in a world that is not easily divided narrowly into separate silos of marketing and finance. While, like most MBA programs, all essential disciplines are taught in GEMBA, the teaching goes a step farther to integrate disciplines through the thematic structure, case discussion, team teaching, group projects and evaluation.
The program in
Finally, GEMBA's global focus makes it the only EMBA program in Asia with three trips abroad lasting for five to seven days each.
One is in the beginning to
Here is what two managers say about the benefits of their learning experience:
Richard Chang (GEMBA Class III) - Chief Representative and General Manager, Perot Systems (
Shuhui Peng (GEMBA Class I) - General Manager, Parker Hannifin in Asia Pacific: "The business training which GEMBA offered has helped complete my transformation from an engineering manager to a business manager. The business knowledge and skills I have learned enable me to feel confident when participating in higher level business activities. GEMBA has already greatly contributed to my career advancement."
For more information, visit www.marshall.usc.edu/gemba. To attend an information session, please call the Shanghai office at 6293-2707.